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Submission + - Pro-targeting guest column on CNet 1

Nofsck Ingcloo writes: CNet has published a guest column by Eric Wheeler warning the world of the evil consequences of Do Not Track. In it he makes strong (I would claim exaggerated) arguments in favor of targeted advertising. He claims the threat of political action on Do Not Track should, "strike fear into the hearts of every company that does business online...." He speaks of compromising a $300 billion industry, which I read as being the industry composed of online advertisers and all their clients. He clearly thinks the tradeoff between freedom from snooping and free access to web content always favors free acccess. He concludes his arguments by saying, "Taken as a whole, the potentially dire impact of Do Not Track is clear: the end of the free internet and a crippling blow to the technology industry." He then goes on to advocate contacting legislators and the FTC in opposition to Do Not Track.
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Pro-targeting guest column on CNet

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  • He throws the word "anonomous" around as though it was honestly being applied or even possible to achieve. Balderdash!

    He spends considerable effort pointing out the amount of money to be made by advertisers and advertising media. This argument is rooted in the premise that we live in a consumerist economy and that because advertising increases consumption it is a good thing. In case you haven't noticed, we are in economic trouble precisely because people were encouraged to spend beyond their means and

Research is what I'm doing when I don't know what I'm doing. -- Wernher von Braun