Looking at info on this, it says they've actually never marketed it as "mayonnaise" but instead only as "mayo"... so they might get by on a technicality on this one.
Also, there is no actual law defining "mayonnaise", just a definition used by the FDA. (Anyone who actually knows care to comment on how binding an FDA definition is to a product line, and if they can change it on the fly to new definitions?)
The European Union has a very specific definition of mayonnaise that includes emulsified oils and eggs, and in the EU, food ingredients in named foods are enforced. Here there is a consumer awareness standard of reasonability in play, or I think that is the case. Would a consumer be fooled into thinking there were eggs here?
The also have a big picture of an EGG on the package.
It's called "Just Mayo". It's not called "Vegan Mayo". They are going out of their way to appear like an artisinal brand of actual mayonnaise rather than some purveyor of shoddy "substitutes".
"A great many people think they are thinking when they are merely rearranging
their prejudices."
-- William James
Well, it's not mayonaise ... (Score:0)
Oh hey, it's another one of those Dot Com Millionaires should be able to break the law stories.
Re:Well, it's not mayonaise ... (Score:2)
Looking at info on this, it says they've actually never marketed it as "mayonnaise" but instead only as "mayo" ... so they might get by on a technicality on this one.
Also, there is no actual law defining "mayonnaise", just a definition used by the FDA. (Anyone who actually knows care to comment on how binding an FDA definition is to a product line, and if they can change it on the fly to new definitions?)
Re: (Score:1)
Re: (Score:2)
The also have a big picture of an EGG on the package.
It's called "Just Mayo". It's not called "Vegan Mayo". They are going out of their way to appear like an artisinal brand of actual mayonnaise rather than some purveyor of shoddy "substitutes".