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+ - Nintendo: Too Many Wiis, Too Late?-> 1

Submitted by
twailgum writes "Nintendo finally ramped up Wii production, right in time for, oh yeah, the worst economic downturn in the United States in years. So as deep cuts in consumer spending point toward a Christmas to forget, could the previously unthinkable happen: Too many Wii videogame consoles on retail shelves?

Publicly, anyway, Nintendo executives don't appear to be fretting over an oversupply of Wiis. But they're not 100 percent sure of themselves, either. Nintendo president Reggie Fils-Aime told Fortune in early October that while the videogame industry has historically "weathered recessionary times fairly well, if we get into unchartered territories with stocks coming severely down and unemployment spikes, then all bets are off."

Experts weigh in on how Nintendo and others will cope with the unpredictability of the 2008 holiday shopping season."
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Nintendo: Too Many Wiis, Too Late?

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  • Actually, studies point to the fact that video games sell better in bad times. It goes something like this: Joe six-pack gets a pay cut. He wants to ignore and deny his pain. The cheapest and largest $ to time ratio is in video games. So he buys video games.

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