Slashdot is powered by your submissions, so send in your scoop


Forgot your password?
Back for a limited time - Get 15% off sitewide on Slashdot Deals with coupon code "BLACKFRIDAY" (some exclusions apply)". ×

Submission + - US Television Network CW Embeds Smartphone in Magazine Ads (

Revotron writes: Readers of Entertainment Weekly might be shocked to find their magazine is a good bit heavier than normal this week. US-based broadcaster CW placed an ad in Entertainment Weekly which uses a fully-functional 3G Android smartphone, a T-Mobile SIM card, and a specialized app to display short video advertisements along with the CW Twitter feed. Writers at Mashable were willing to geek out with a Swiss Army knife and a video camera to give us all the gory details as they tore it down piece-by-piece to discover the inner workings of CW's new ad.
This discussion was created for logged-in users only, but now has been archived. No new comments can be posted.

US Television Network CW Embeds Smartphone in Magazine Ads

Comments Filter:

It is easier to change the specification to fit the program than vice versa.