writes: Some interesting thoughts and trends on Browser/Device tracking. Have you tossed your cookies lately? Issues with cookies aren't about privacy at all—it’s about the death of the cookie as a usable way to identify a device. Cookies turned stale long ago. The demise of the cookie doesn’t do away with the need to identify a device—only the method. While online advertisers pursue an ever more persistent way to push back the line on consumer’s ability to control their privacy, software developers will continue to invent new and better ways to identify your device that don’t rely on cookies or PII.