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Ask an Expert About Online Political Campaigning

Posted by Roblimo on Mon Dec 10, 2007 12:48 PM
from the Riding-the-Internet-into-the-White-House dept.
Garrett M. Graff is an editor at Washingtonian Magazine, was the first blogger to get into a White House press briefing, and recently wrote a book called The First Campaign, in which he talks about how "...the emergence of the Web as a political tool has shaken up the campaign process, leaving front-runners vulnerable right up until Election Day." Besides all that, Garrett was Howard Dean's first webmaster and is a regular Slashdot reader. Here's a recent Washington Post article by Garrett about how shudderingly little our current elected officials know about the Internet, along with the transcript of a Post Chat on the same topic (noted here so that you don't ask the same questions by mistake). Usual Slashdot interview rules apply, of course. Ask away!
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[+] Political Expert Garrett M. Graff Answers Your Questions 123 comments
Garrett M. Graff agreed to be a Slashdot interview victim... err... guest not just because he's promoting his book, The First Campaign, but because he's a long-time Slashdot reader. In fact, an inside source tells us he called his girlfriend to boast about this soon after we set up the interview -- and that she was no more impressed than most wives or girlfriends would be. But he gave us some fine answers to your questions anyway, and we hope he can grab a little time to jump into the discussion about his answers (hint, hint) with a follow-up or two.
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  • I'ma blogger! (Score:5, Interesting)

    by ShakaUVM (157947) on Monday December 10 2007, @12:51PM (#21643611) Homepage Journal
    How hard is it to get a press pass?

    I mean, you call someone up and say you have this Livejournal which somewhere between 1 and a million people read, and cross your fingers?
  • While the Dean campaign showed how grassroots support for a candidate can really bring a lot to the table, the Ron Paul's campaign seems to be floundering, despite the best efforts of his supporters. Considering the secondary role that internet campaigning seems to take as compared to the standard phone trees and door to door baby kissing, what part of the entire campaign has the most impact? If we were to become interested in supporting a candidate, what roles should we seek in his organization?
    • by baffled (1034554) on Monday December 10 2007, @01:24PM (#21644133)
      Interesting that you say Paul's campaign is floundering, considering he has won more Republican straw polls than any other candidate, has more volunteers by far, and had a record-setting $4.2 million day of fund-raising last month (and it appears in a few days, will even shatter that record.)

      The only failure of his campaign is the negative reporting done by mainstream news agencies - depicting him as a fringe candidate, associating him with morally-questionable supporters, treating him as though he's not a Congressman elected for ten! terms as a Republican, but rather some whacky Libertarian who holds no Republican views.

      His campaign is doing exceptionally well, considering the bias these news organizations seem to have against him. And his support base is continuing to grow exponentially.
      • The only failure of his campaign is the negative reporting done by mainstream news agencies - depicting him as a fringe candidate,

        That and his poll numbers of likely primary voters are really low, perhaps it's gaining some, but he's still far from being competitive [pollingreport.com].

        is campaign is doing exceptionally well, considering the bias these news organizations seem to have against him

        If you consider that the hate of the televised media arm for the Republican party (Fox "News" Channel), not as a media problem, but as a Republican leadership issue, it's likely you would understand the issue a little better. Yes, I know that many Republicans have been trained from birth to blame the media for problems, but one should understand that media only regurgit

        • Re: (Score:3, Insightful)

          one cannot gain power in the RNC or the DNC by bucking the leadership, ever.

          Fixed that for you.
          • Re: (Score:3, Interesting)

            one cannot gain power in the RNC or the DNC by bucking the leadership, ever....Fixed that for you.

            No, you didn't. For example, Howard Dean might not have won the party nomination, and was regarded as a maverick during his campaign, but he did gain a lot of power and is now the Chairman of the Democratic National Committee.

            Ronald Reagan once said [ronaldreagan.com]:

            The personal attacks against me during the primary finally became so heavy that the state Republican chairman, Gaylord Parkinson, postulated what he called the Eleventh Commandment: Thou shalt not speak ill of any fellow Republican. It's a rule I followed during that campaign and have ever since.

            Of course he was talking of personal attacks, such as those mounted by Rove and company against John McCain in the 2000 campaign, not the 'pretend we are perfect and punish those who disagree' mantra which has destroyed the Republican party these last doze

        • Ron Paul has a lot of enthusiastic supporters and it shows in the fundraising numbers. He's also able to do something that the higher polling Republican candidates seem unable to do, which is draw crowds. You are right that the straw poll numbers themselves are meaningless, but what they do reflect is tangible support. You think that Romney isn't trying to win straw polls? He is, and spending good money to do so. But his support, like those of the other candidates, is weak. This weak support can easil
            • Re: (Score:3, Insightful)

              Where are you getting your information about his campaign appearances? He seems to be making no more or less appearances than any of the top tier candidates.

              Crowds aren't votes. Neither are poll numbers. And signs don't vote either. Of course he will need to GOTV when the time comes. If you look at the Meetup groups and how they are being used, that's what their primary function is - to GOTV. I'm from MA, and the group here sends people up to NH ever weekend to canvass.

              He's ahead of Fred Thompson in N
    • Actually, Dean's campaign wound up being not a whole lot, in the end. He didn't get the votes and lost early. As much money as he brought in, it wound up being more hype than anything substantial. I think that Paul's campaign will end up the same way - supporters grasping at straws to show that he is more popular than he really is.
    • How is a grassroots-organized blimp "floundering"? http://ronpaulblimp.com/ [ronpaulblimp.com]
      How is having more cash than most of the other Republican candidates "floundering"?
        • by Xtravar (725372) on Monday December 10 2007, @01:49PM (#21644575) Homepage Journal
          Phone polling typically does not include cell phones (younger, newer voters) and non-Republicans. Not to mention, his supporters are the type who would go to the polls if there were a nuclear holocaust going on.

          The pro-war Republicans keep rising to the top only to cut each other down. If they end up dividing the pro-war vote equally, Paul has an enormous chance of winning.

          Analysts believe he could come in at least 3rd in Iowa and NH.

          It's going to be exciting. We'll see. It's easy to be skeptical, but he definitely has enough money to stay in the game all the way to the convention (which is more than the other candidates can say).
            • Re: (Score:3, Interesting)

              If he makes a strong showing, it would signal to the Republicans that a change in national strategy is necessary to prevent further fracture.

              Republicans are already stealing some of his rhetoric. Example: Giuliani's talk on abortion, Huckabee's talk on eliminating the IRS, etc.

              But from where I sit, Ron Paul and his supporters look more like Ross Perot and his supporters. A large enough bloc to throw the election away from the main alternative candidate (Romney) and toss the balance to a sure National loser (Guiliani).

              Republicans like to complain about Ross Perot, but he stole just as much from the Democrats as he did the Republicans. It's these "fringe" candidates that get the apathetic and disaffected voters out. And you know what? If Republicans feel like this is a real threat, they should vote for Ron Paul since he actually has a chance of beating Democrats. All of the other

        • Re: (Score:3, Informative)

          It's kind of hard to place in a poll if the candidate isn't on the list to place. 5% for not even existing is pretty damn cool.
          http://www.youtube.com/watch?v=JPpCvF7N3Vg [youtube.com]

          Straw polls also tell a different story
          http://www.ronpaul2008.com/straw-poll-results/ [ronpaul2008.com]

          And then you might want ask yourself it the officials (as well as the Main Stream Media/Corporate Controlled Media) have ulterior motives to censor Ron Paul:
          http://www.youtube.com/watch?v=kiM10StfyBA [youtube.com]

          And what about CNN on the NAFTA / NAU superhighway that se
  • I know in a campaign one would like to have strict control of the narrative for ones candidate. How have you coped with the ability of the web to completely take that control out of your hands? When information, and misinformation, spreads like wildfire almost instantly, how is a political campaign to respond? Could you give any insights on specific examples, what worked and didn't work? I figure the Howard Dean "scream" incident must have been quite an experience.
  • Since the web makes organization and dissemination easier and less costly, do you think that online campaining could break the hold on political power of the two party system? Or, do you think it becomes just another mode of control for the big two (R) and (D)? What are your thoughts on how online campaining affects the party system?
  • Learning and using (Score:3, Interesting)

    by zappepcs (820751) on Monday December 10 2007, @01:27PM (#21644171) Journal
    They say that continued exposure to a subject will eventually cause a person to understand it. Several tightly related questions (IMO) regarding politicians, campaigns, and the Internet:

    1 - From your vantage point, do you believe that more use of the Internet in political campaigns will slowly cause the skill and knowledge about using the Internet to be more widespread in legislative circles? Will politicians knowledge of the Internet be more skilled than their knowledge of mainstream media: something to be used and abused for political ends?

    2 - Do you see the candidates treatment of the Internet changing? Do you believe that they will continue to create bad laws, and laws that are not aligned with the best interests of the Internet as a whole, and US Internet users in specific.

  • Unity08 (Score:3, Interesting)

    by Cerberus7 (66071) on Monday December 10 2007, @01:31PM (#21644261)
    What do you think of Unity08? Is this the kind of thing that can really change America, or is it too far removed from typical Americans to be effective? Does it need to cross-over with conventional media?
  • Not so mean... (Score:5, Insightful)

    by Notquitecajun (1073646) on Monday December 10 2007, @01:34PM (#21644295)
    I won't be so mean on this version of the question...

    How do you determine if you have the votes, and your candidate isn't mostly hype without the vote potential (Dean in '04 and Paul in '08)? How do you turn it into real votes?
  • I'll keep it short

    • Botnets - A legitimate campaign service, or political suicide?
    • Spam - The political marketing machine of the future, or illegal?
    • Digg - Legitimate marketing tool, or noise?
    • Online Polls - Rigged, or reflection on reality?
    • The Media (aka "them") - Fair and balanced, or vast conspiracy to terrified to publish minority canidates?
    • Coffee - Do you take cream and sugar with that?
  • Some people are aware of the Ron Paul Blimp [ronpaulblimp.com] campaign, a newsworthy piece that is getting some decent coverage in the Old Media. The reason behind that coverage is due to the fact that it may be one of the first large-scale attempts to get around the ridiculous (and in my opinion, contrary to the First Amendment) regulations and restrictions that the Federal Election Commission puts on organizations that promote a candidate outside of their actual campaign expenditures and advertising.

    I'm a fan of the Ron Paul Blimp beyond my support of that candidate's message, because I hate the FEC with a passion. While I think that this particular organization will skate past the FEC for the current election, I wonder what sort of future regulations and restrictions the FEC will find to cover these outlays of cash by "sponsors/advertisers" who are obviously plugging a campaign through a loophole.

    If you consider one aspect of online advertising and promotion: the fact that websites don't die and tend to stay around as long as the domain name is paid for and the web hosting costs are covered, I wonder if the FEC will pass new regulations to try to cover any sort of advertising for a candidate as a process within the FEC's domain of control.

    If that is the case, it could have very negative consequences. Someone who promotes a candidate today, before any new regulations, may find themselves breaking a future rule because the site they created will still exist. Imagine making a website, or a blimp, or even a banner ad, promoting a candidate in 2007, only to see new FEC regulations pop up in 2008 that make that advertisement regulated and therefor illegal after the regulation. Because the website still exists, and because the candidate may run again in a future election, it will put an undue burden on people who may have to go back, edit a blog, remove a forum post, or find all the places their banner ad or product has been promoted through.

    The gist of my question can be read as follows: Do you feel that it is time for the FEC to expand its reach of regulatory powers to the privately-funded advertising and promotional market?
  • How can we help? (Score:5, Interesting)

    by Daniel_Staal (609844) <DStaal@usa.net> on Monday December 10 2007, @01:42PM (#21644457)
    Ok, I live in the D.C. area, and am open to changing jobs. I can easily see that politicians know very little about technology, and I have been told I'm good at explaining things. Given all that, how can I help? Who is trying to explain technology to the politicians in a good way so that they will be able to make good laws?
  • by FBodyJim (1136589) on Monday December 10 2007, @03:29PM (#21646007) Homepage Journal
    Mr. Graff - what do you make of stories such as NJ Blogger Fights for Anonymous Free Speech [slashdot.org]? As a well-known blogger in the political arena, do you have any opinions on the "rights" of bloggers who wish to remain anonymous, especially when it comes to political knowledge and opinions? What do you think the future holds for bloggers who chose to publish as either anonymous, or with their real name, in terms of any professional, political or personal lashback?
  • Campaign Fundraising (Score:3, Interesting)

    by RobBebop (947356) on Monday December 10 2007, @03:38PM (#21646139) Homepage Journal

    I am curious about the economic aspects of conducting a campaign. The conventional wisdom is that you need to raise millions of dollars so you can fly around in jets, stay in hotels, fund TV ads, and generally spread the word about your candidacy so as many people as possible get your message.

    With the internet, there are many free avenues of spreading your message through websites and other services. Is it feasible to use Google services such as YouTube and Blogger to conduct a campaign? It seems that no Presidential candidate could succeed from internet ads alone, but would such a feat be manageable on the congressional level? What are some good and bad examples of candidates who have conducted internet campaigns to reduce costs of campaigning?

  • by micheas (231635) on Monday December 10 2007, @03:59PM (#21646431) Homepage Journal
    I have been very involved in San Francisco Bay Area politics and watched the Dean campaign with an amount of amazement. The Dean campaign raised an amazing amount of money in very small amounts. They had a huge number of Identified Supporters(ID's in campaign jargon). They failed to get people to the polls in a way that was shocking.

    Would you concur that new media is almost exclusively reaching the converted? Thus the "web 2.0" applications that are going to have the big impact are the web based CRMs rather than blogger and youtube?