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Security

The Psychology of Phishing 26

Posted by samzenpus
from the click-and-release dept.
An anonymous reader writes Phishing emails are without a doubt one of the biggest security issues consumers and businesses face today. Cybercriminals understand that we are a generation of clickers and they use this to their advantage. They will take the time to create sophisticated phishing emails because they understand that today users can tell-apart spam annoyances from useful email, however they still find it difficult identifying phishing emails, particularly when they are tailored to suit each recipient individually. Fake emails are so convincing and compelling that they fool 10% of recipients into clicking on the malicious link. To put that into context a legitimate marketing department at a FTSE 100 company typically expects less than a 2% click rate on their advertising campaigns. So, how are the cybercriminals out-marketing the marketing experts?
Google

Privacy Lawsuit Against Google Rests On Battery Drain Claims 149

Posted by Soulskill
from the discovery-will-be-powered-by-bing dept.
Jason Koebler writes: According to plaintiffs in a class-action lawsuit against Google, personal information about you and your browsing, email, and app-using habits that is regularly sent between apps on you Android phone is harming your battery life. As odd as it sounds, this minor yet demonstrable harm is what will allow their lawsuit to go forward. A federal judge ruled that the claim "requires a heavily and inherently fact-bound inquiry." That means there's a good chance we're about to get a look into the ins and outs of Google's advertising backbone: what information is shared with whom, and when.
Advertising

Dealing With 'Advertising Pollution' 389

Posted by Soulskill
from the can-we-please-come-up-with-a-new-funding-model dept.
theodp writes: "Everyone gets that advertising is what powers the internet, and that our favorite sites wouldn't exist without it," writes longtime ad guy Ken Segall in The Relentless (and annoying) Pursuit of Eyeballs. "Unfortunately, for some this is simply license to abuse. Let's call it what it is: advertising pollution." CNN's in-your-face, your-video-will-play-in-00:25-seconds approach, once unthinkable, has become the norm. "Google," Segall adds, "is a leader in advertising pollution, with YouTube being a showcase for intrusive advertising. Many YouTube videos start with a mandatory ad, others start with an ad that can be dismissed only after the first 10 seconds. Even more annoying are the ad overlays that actually appear on top of the video you're trying to watch. It won't go away until you click the X. If you want to see the entire video unobstructed, you must drag the playhead back to start over. Annoying. And disrespectful." Google proposed using cap and trade penalties to penalize traditional polluters — how about for those who pollute the Internet?
Movies

Economist: File Sharing's Impact On Movies Is Modest At Most 214

Posted by samzenpus
from the boosting-sales dept.
First time accepted submitter SillyBoy123 writes What is the impact of file sharing releases on the movie industry? Ask the studios and they will say billions. An economist named Koleman Strumph is presenting a paper at the National Bureau of Economics this week that tries to estimate the crowd out from these releases. His conclusion: "I find that file sharing has only a modest impact on box office revenue." In fact, Strumph finds that file sharing before the official release of a movie can actually be beneficial to revenues: "One consistent result is that file sharing arrivals shortly before the theatrical opening have a modest positive effect on box office revenue. One explanation is that such releases create greater awareness of the film. This is also the period of heaviest advertising. In conjunction with the main estimates, this suggests that free and potentially degraded goods such as the lower quality movies available on file sharing networks can have some beneficial effects on intellectual property."
Medicine

Larry Page: Healthcare Data Mining Could Save 100,000 Lives a Year 186

Posted by Soulskill
from the minority-report-but-for-hospitals dept.
An anonymous reader writes Google often gets criticism for its seemingly boundless desire for data collection and analysis, but the company says it has higher ambitions than just figuring out how best to serve advertising. Speaking to the NY Times, Larry Page said, "We get so worried about these things that we don't get the benefits Right now we don't data-mine healthcare data. If we did we'd probably save 100,000 lives next year." By "these things," he means privacy concerns and fear that the data might be misused. But he also pointed to Street View as a case where privacy concerns mostly melted away after people used it and found it helpful. "In the early days of Street View, this was a huge issue, but it's not really a huge issue now. People understand it now and it's very useful. And it doesn't really change your privacy that much. A lot of these things are like that."
Technology

Don't Want Google In Your House? Here Are a Few Home-Tech Startups To Watch 88

Posted by Soulskill
from the why-is-my-immersion-blender-tweeting-at-me dept.
curtwoodward writes: Google bought Nest. Then Nest bought Dropcam. Then Nest opened up its platform to tech partners, including... Google. This may not creep everyone out, but for those who don't like the idea of Google's all-seeing eye owning their smart-home devices, there are some small, independent companies developing alternatives. Maybe they'll survive long enough to get acquired by a company that doesn't make 90 percent of its money from advertising — right?
Facebook

The Bursting Social Media Advertising Bubble 254

Posted by samzenpus
from the cost-of-a-tweet dept.
schwit1 writes One of the great "paradigms" of the New Normal tech bubble that supposedly differentiated it from dot com bubble 1.0 was that this time it was different, at least when it came to advertising revenues. The mantra went that unlike traditional web-based banner advertising which has been in secular decline over the past decade, social media ad spending — which the bulk of new tech company stalwarts swear is the source of virtually unlimited upside growth — was far more engaging, and generated far greater returns and better results for those spending billions in ad bucks on the new "social-networked" generation. Sadly, this time was not different after all, and this "paradigm" has also turned out to be one big pipe dream. According to the WSJ, citing Gallup, "62% of the more than 18,000 U.S. consumers it polled said social media had no influence on their buying decisions. Another 30% said it had some influence. U.S. companies spent $5.1 billion on social-media advertising in 2013, but Gallup says "consumers are highly adept at tuning out brand-related Facebook and Twitter content."
Wikipedia

Wikipedia Forcing Editors To Disclose If They're Paid 135

Posted by Soulskill
from the because-people-who-edit-wikipedia-for-money-will-happily-obey-rules dept.
mpicpp sends word that the Wikimedia Foundation is updating its Terms of Use to keep track of editors who are paid for the changes they make. This follows last fall's discovery that a small industry had arisen around public relations firms running Wikipedia editing campaigns for paying clients. The Foundation now says, "If you are paid to edit, you will need to disclose your paid editing to comply with the new Terms of Use. You need to add your affiliation to your edit summary, user page, or talk page, to fairly disclose your perspective. ... Specific policies on individual Wikimedia projects, or relevant laws in your country (such as those prohibiting fraudulent advertising), may require further disclosure or prohibit paid advocacy editing altogether." They add, "undisclosed paid advocacy editing is a black hat practice that can threaten the trust of Wikimedia’s volunteers and readers."
Advertising

Facebook Lets Users Opt Out of Targeted Ads 97

Posted by timothy
from the all-twinkies-and-trucks-for-me dept.
mpicpp (3454017) writes Facebook users who are annoyed by the targeted ads that pop up in their News Feed will soon have more control over what they see. Like Google, Facebook collects all kinds of information on its users and uses that information to serve up targeted ads. For some people, especially privacy advocates, it seemed a little creepy to have a social network tracking a user's activity and then using that data to sell them stuff. On Thursday, Facebook announced that users will soon be able to opt out of that targeted ad system through controls in their Web browser and iOS and Android phones. Facebook will also show users what information they have collected about them and let them edit the kinds of ads they want to see. If someone is confused about why they are seeing an ad for P.F. Chang's, for example, they can simply click on "Why am I seeing this ad?"
Advertising

After Trademark Dispute, Mexican Carriers Can No Longer Use iPhone Name In Ads 53

Posted by samzenpus
from the take-that-name-out-of-your-mouth dept.
An anonymous reader writes "The Mexican Institute of Industrial Property (IMPI) on Thursday announced it has absolved Apple of wrongdoing in a trademark lawsuit surrounding the iPhone's infringement of a local telecommunications company marketing the phonetically identical 'iFone' brand. The logic behind the ruling was based on the difference in the two companies' markets. While iFone sells telecommunications services, Apple sells smartphones (but not actual telecommunications service). Because cellular carriers offer telecommunications services, the IMPI ruled that carriers have to remove the word 'iPhone' from all marketing materials within the next 15 days."
Nintendo

Nintendo To Split Ad Revenue With Streaming Gamers 110

Posted by Soulskill
from the lowering-the-tax-rate-from-100% dept.
An anonymous reader writes "Over the past several years, as computers and networks have improved to handle heavier loads, it's become popular for people to stream video game footage over sites like YouTube and Twitch. Last year, Nintendo aggressively went after the players doing this for their games, hijacking the ad revenue generated through YouTube. It angered the gaming community, and was actively hostile to the people who were Nintendo's biggest fans. Now, Nintendo has partly walked back their position: they've agreed to share some of the advertising profits with the streamer. It's still hostile to the people actively putting Nintendo game playthroughs out there for others to watch, but it's a step in the right direction."
Advertising

5 Years Later, 'Do Not Track' System Ineffective 254

Posted by Soulskill
from the never-track-me-unless-you-feel-like-tracking-me dept.
An anonymous reader sends this excerpt from ComputerWorld: "In 2009, a few Internet privacy advocates developed an idea that was supposed to give people a way to tell websites they don't want to be monitored as they move from website to website. The mechanism, which would eventually be built into all the major browsers, was called Do Not Track. ... But today, DNT hangs by a thread, neutered by a failure among stakeholders to reach agreement. Yes, if you turn it on in your browser, it sends a signal in the form of an HTTP header to Web companies' servers. But it probably won't change what data they collect. That's because most websites either don't honor DNT — it's currently a voluntary system — or they interpret it in different ways. Another problem — perhaps the biggest — is that Web companies, ad agencies and the other stakeholders have never reached agreement on what "do not track" really means."
Advertising

Google Foresees Ads On Your Refrigerator, Thermostat, and Glasses 355

Posted by Soulskill
from the brought-to-you-by-melancholy dept.
New submitter waspleg sends news of a letter Google sent to the Securities and Exchange Commission in which the tech giant laid out its vision of an ad-filled future. They wrote, "We expect the definition of “mobile” to continue to evolve as more and more “smart” devices gain traction in the market. For example, a few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities. Our expectation is that users will be using our services and viewing our ads on an increasingly wide diversity of devices in the future, and thus our advertising systems are becoming increasingly device-agnostic."
Advertising

Malvertising Up By Over 200% 174

Posted by samzenpus
from the protect-ya-neck dept.
An anonymous reader writes "Online Trust Alliance (OTA) Executive Director and President Craig Spiezle testified before the U.S. Senate's Homeland Security and Governmental Affairs Permanent Subcommittee on Investigations, outlining the risks of malicious advertising, and possible solutions to stem the rising tide. According to OTA research, malvertising increased by over 200% in 2013 to over 209,000 incidents, generating over 12.4 billion malicious ad impressions. The threats are significant, warns the Seattle-based non-profit—with the majority of malicious ads infecting users' computers via 'drive by downloads,' which occur when a user innocently visits a web site, with no interaction or clicking required."
United States

Brazilian Kids Learning English By Video Chatting With Elderly Americans 147

Posted by samzenpus
from the back-in-my-day dept.
Hugh Pickens DOT Com (2995471) writes "Tim Nudd writes that it's the perfect match: Young Brazilians want to learn English. Elderly Americans living in retirement homes just want someone to talk to. Why not connect them? The advertising company FCB Brazil did just that with its 'Speaking Exchange' project for CNA language schools where young Brazilians and older Americans connect via Web chats, and they not only begin to share a language—they develop relationships that enrich both sides culturally and emotionally. 'The goal of the Speaking Exchange project is to transform lives,' says Luciana Fortuna. 'Our students have the opportunity to practice English with people who are willing to listen. During the chat sessions, the students discuss ideas and information from their lives in Brazil with the American senior citizens, many of whom have never had contact with anyone from Brazil before.' The pilot project was implemented at a CNA school in Liberdade, Brazil, and the Windsor Park Retirement Community in Chicago. The conversations are recorded and uploaded as private YouTube videos for the teachers to evaluate the students' development. 'The idea is simple and it's a win-win proposition for both the students and the American senior citizens. It's exciting to see their reactions and contentment. It truly benefits both sides,' says Joanna Monteiro."
Google

Google Announces "Classroom" 143

Posted by Unknown Lamer
from the anything-is-better-than-blackboard dept.
theodp (442580) writes "Meet your new 'Room Mom', kids! On Tuesday, Google announced a preview of Classroom, a new, free tool in the Google Apps for Education suite. From the announcement: 'With Classroom, you'll be able to: [1] Create and collect assignments: Classroom weaves together Google Docs, Drive and Gmail to help teachers create and collect assignments paperlessly. They can quickly see who has or hasn't completed the work, and provide direct, real-time feedback to individual students. [2] Improve class communications: Teachers can make announcements, ask questions and comment with students in real time—improving communication inside and outside of class. [3] Stay organized: Classroom automatically creates Drive folders for each assignment and for each student. Students can easily see what's due on their Assignments page.'

Addressing privacy concerns, Google reassures teachers, 'We know that protecting your students' privacy is critical. Like the rest of our Apps for Education services, Classroom contains no ads, never uses your content or student data for advertising purposes, and is free for schools.' After the recent torpedoing of Bill Gates' $100M inBloom initiative, Google might want to have a privacy pitch ready for parents, too!"
Businesses

The Exploitative Economics of Academic Publishing 72

Posted by Soulskill
from the all-about-the-benjamins dept.
v3rgEz sends this piece from the Boston Globe: "Taxpayers in the United States spend $139 billion a year on scientific research, yet much of this research is inaccessible not only to the public, but also to other scientists. This is the consequence of an exploitative scientific journal system that rewards academic publishers while punishing taxpayers, scientists, and universities. Fortunately, cheap open-access alternatives are not only possible, but already beginning to take root, as this article explores in-depth: 'Why is it so expensive to publish in these open-access journals? According to the journals, these fees defray their publication and operating costs. However, this argument is undermined by the existence of open-access journals that charge authors nothing and have negligible operating costs. One prominent example is the Journal of Machine Learning Research (JMLR), one of the top publications in the field of machine learning. JMLR has a similar editorial process to many other journals, with a volunteer editorial board and an automated system for managing the peer-review process. Unlike many closed-access publishers, it does not take any advertising. MIT provides the web server for hosting JMLR, which would otherwise cost around $15 per year. The biggest expense is paying for a tax accountant to deal with paperwork so JMLR can maintain its tax-exempt status. Altogether, the total cost of running JMLR since it was founded in 2000 is estimated to be less than $7,000, or $6.50 per article published. This proves that cheap open-access publishing is possible.'"
Privacy

Opting Out of Big Data Snooping: Harder Than It Looks 248

Posted by timothy
from the perhaps-you're-just-into-bottles dept.
Lasrick (2629253) writes "Princeton sociologist Janet Vertesi writes about her attempt at hiding her pregnancy from 'the bots, trackers, cookies and other data sniffers online that feed the databases that companies use for targeted advertising.' Big data still found her, even though she steered clear of social media, avoided baby-related credit card purchases, and downloaded Tor to browse the Internet privately."
Education

Google Halts Gmail Scanning for Education Apps Users 67

Posted by timothy
from the but-we-were-only-peeking dept.
itwbennett (1594911) writes "Google will no longer scan the email messages of students and other school staff who use its Google Apps for Education suite, exempting about 30 million users from the chronically controversial practice for Gmail advertising. In addition, Google is removing the option for Apps for Education administrators to allow ads to be shown to their users. Until now, ads were turned off by default, but admins could turn on this feature at their discretion. A Google spokesperson called the move part of a 'continued evolution of our efforts to provide the best experience for our users, including students' and not a response to a recent lawsuit alleging that by scanning Gmail messages Google violated wiretapping laws and breached users' privacy."
Microsoft

Finding the Next Generation of Teachers With "Innovative Microsoft Ads" 122

Posted by samzenpus
from the blue-screen-101 dept.
theodp (442580) writes "Back in 2011, the U.S. Dept. of Education delegated teacher recruitment to Microsoft (RFP, pdf). 'The decision to turn over TEACH to [Microsoft] Partners in Learning serves to expand the already outsized influence Gates and his fortune have on public education,' wrote the Washington Post at the time. So, 'what happens when a public institution in a democracy — the US Department of Education — outsources its goal of recruiting good teachers to a private industry?' Well, in addition to Teach.org and redundant social media efforts on Twitter, Facebook, Tumblr, Instagram, Linkedin, and YouTube, the U.S. is now relying on 'Innovative Microsoft Advertising to Recruit the next Generation of Teachers'. From the press release, 'The Ad Council and TEACH have formed a unique outreach campaign with Microsoft's Advertising team in an effort to recruit the next generation of teachers who will drive innovation and redefine teaching in K-12 classrooms. Microsoft donated over 125 million impressions across Xbox 360, Windows 8, and MSN in order to encourage consumers to rediscover teaching through interactive ad units. This media effort is an extension of the Ad Council and TEACH's public service advertising (PSA) campaign, Make More...Throughout March, consumers were able to engage with TEACH "NUads on Xbox", via gesture, voice or controller on their Xbox 360 consoles...Most recently, Microsoft leveraged their Windows 8 platform to provide a unique experience to consumers, enabling them to navigate through a series of questions to help "discover their true passion," along with the opportunity to play challenging mind and word games, such as a word scramble and tangrams.' Check out the demo of the Windows 8 platform experience [YouTube], in which a person is advised 'You'd Make a Great Science & Tech Teacher,' on the basis of a 'Personality Quiz' consisting of five dragged-and-dropped photos."

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